Senior Digital Experience and Marketing Transformation Manager

We are partnering with a leading global agricultural company that operates in over 100 countries and is driving innovation in sustainable farming through advanced seeds, crop protection solutions, and digital technologies.

We are looking for an experienced Digital Experience & Marketing Transformation Manager to lead the global digital marketing strategy in a senior, high-impact role at the intersection of digital experience, marketing operations, and AI-driven innovation.

This position sits close to global marketing leadership and involves collaboration with stakeholders across 90+ markets worldwide. You will own the vision and roadmap for key digital marketing capabilities — including platforms supporting web experience, campaign personalization, and digital engagement — and help scale them across a complex international organization.

This is an ideal opportunity for a hands-on strategic leader with strong experience in digital product management, marketing technology ecosystems, and transformation initiatives. Experience with AI/ML applications in marketing will be a strong advantage.

What you’ll do:

• Lead the global roadmap for digital experience and AI-driven marketing transformation

• Own the evolution of key MarTech and digital experience platforms used across 90+ markets

• Drive the rollout and adoption of AI-enabled marketing capabilities, including personalization, analytics, and content optimization

• Define scalable frameworks, standards, and best practices for web, landing pages, experimentation, and digital engagement

• Partner with regional and global teams to improve digital maturity and support change across markets

• Collaborate with marketing, IT, data, and product stakeholders to ensure solutions deliver real business value

• Define KPIs and track the performance of digital initiatives through clear reporting and dashboards

• Work with vendors and external partners to support platform delivery and long-term development

• Promote a culture of testing, learning, and continuous optimization

• Present progress, recommendations, and impact to senior stakeholders
  

What we’re looking for:

• 8+ years of experience in digital marketing, MarTech, digital product management, or related areas

• Experience leading digital marketing transformation in complex, global organizations

• Strong understanding of digital experience platforms and MarTech tools (e.g. CMS, personalization, experimentation, SEO, analytics)

• Experience working with platforms such as Drupal, VWO, SEMrush, Adobe Experience Cloud, Salesforce Marketing Cloud, or similar

• Strong product mindset — comfortable owning roadmaps, priorities, and platform evolution

• Experience driving alignment across multiple markets and senior stakeholders

• Exposure to AI, automation, or advanced analytics in marketing is a strong plus

• Experience working with vendors / technology partners

• Excellent communication skills and ability to connect business and technical teams

• Fluent English

Nice to have:

• Experience in agriculture, FMCG, life sciences, or other complex global industries

• Additional languages such as German or Spanish

• Understanding of web technologies, APIs, and digital data flows
  

Perks and Benefits:

• Flexible work schedule

• Fixed financial bonus issued upfront on a quarterly basis, covering the average market price of private medical care and sport card - B2B contract

• Present on the occasion of birthday, wedding, child birth

• E-learning accounts for Coursera, O'Relly, Udemy

• Corporate language school