Marketing Automation Specialist

We are looking for a Marketing Automation Specialist to support and scale B2B marketing operations by building automated campaigns, optimizing lead generation processes, and ensuring strong alignment between marketing and sales.

Your responsibilities:

• Build and optimize marketing automation workflows, including email campaigns, lead nurturing, and segmentation.

• Execute and support lead generation campaigns across multiple channels.

• Implement and manage lead scoring models and lifecycle processes.

• Ensure high quality of marketing data, proper segmentation, and accurate campaign targeting.

• Analyze campaign performance and optimize activities based on KPIs and data insights.

• Work hands-on with Pardot (and/or similar marketing automation tools).

• Collaborate closely with sales, lead generation, and marketing teams to ensure alignment and efficiency.

We are looking for you, if you have:

• 3–6+ years of experience in Marketing Automation or Digital Marketing Operations.

• Hands-on experience with Pardot, Marketing Cloud, or similar tools.

• Strong understanding of B2B marketing funnels and lead generation processes.

• Experience working with CRM systems (e.g. Salesforce).

• Ability to manage marketing campaigns end-to-end.

• Strong analytical mindset and ability to make data-driven decisions.

• Experience working in international and cross-functional environments.

We offer:

• Participation in interesting and challenging projects.

• Flexible working hours.

• A great, non-corporate atmosphere.

• Opportunities for development and promotion.

• Attractive package of benefits.

We reserve the right to contact the selected candidates.