Senior Business Analyst (AdTech)

We are looking for a Business Analyst with experience in AdTech or related digital domains to help shape the future of a global, self-serve advertising platform. In this role, you will work closely with international publishers, advertisers, and cross-functional product teams to define requirements, map complex integrations, and ensure a seamless campaign management experience. 

You will dive deep into a high-load AdTech environment, collaborating on real-time integrations with ad servers, CRMs, and payment providers. From ad forecasting to advanced targeting, you’ll translate business needs into clear specifications that will empower engineering teams to deliver scalable solutions used by thousands of advertisers worldwide. 

This is a unique opportunity to contribute to the evolution of a white-label platform that transforms how media companies and SMBs run advertising campaigns. You will play a key role in solving industry challenges by helping publishers maximize inventory value while providing advertisers with transparent, self-serve access to digital campaigns. 

Customer

Our Customer is a Swedish AdTech company that transforms the way publishers and advertisers interact. They provide state-of-the-art self-serve advertising platforms that enable seamless, direct transactions between advertisers and some of the world’s largest publishers. Their mission is to make advertising more accessible, automated, and efficient through innovative technology. Together, we serve globally recognized clients such as TripAdvisor, Bloomberg, The Washington Post, Opera, Dow Jones, etc.  

Project

The project is a scalable white-label ad platform used by major global publishers. 

Responsibilities

• Map, analyze, and redesign publisher workflows (onboarding, billing, campaign approval) using BPMN 

• Create and manage the business rules document (BRD) for core platform capabilities 

• Design standardized workflows (“Golden Path”) to optimize the multi-tenant architecture 

• Collaborate with the Head of Data & AI to identify automation opportunities, integrate ML models,  and collaborate on data pipelines, event schemas, and analytics integration 

• Audit live automated processes to verify they meet targeted efficiency and ROI outcomes, defining and tracking key metrics such as cycle time, auto-approval rate, and rework percentage 

Requirements

• 5+ years of experience as a Business Analyst, Solutions Architect, or Technical Consultant 

• Expert proficiency in BPMN, UML, and swimlane diagramming 

• Advanced ability to interview stakeholders and extract complex business rules and requirements 

• Deep understanding of AdTech or white-label SaaS operational workflows 

• Proven experience writing formal BRDs 

• Experience defining and managing API contracts and data models (REST/GraphQL, JSON) 

• Background in process governance, release management, RACI matrices, and change control 

• Upper-Intermediate level of English or higher 

Will be a plus: 

• Experience as an AdOps Manager, SaaS Implementation Specialist, or Technical Account Manager 

• BPMN 2.0, Six Sigma, Lean, or Process Mining certifications 

• Familiarity with A/B testing or experimentation frameworks 

• Proficiency in analytics and BI tools (SQL, Looker, and Tableau) 

• Experience with cloud-native SaaS (AWS/Azure) and CI/CD tooling 

• Knowledge of global invoicing (multi-currency, VAT/GST) 

Personal profile

• Detail-oriented and analytical mindset 

• Strong communication skills to bridge the gap between business and technical teams