Data Analyst (Digital)

Profitroom- Empowering hotels directly

Are you passionate about turning data into actionable insights that drive strategic decisions? We’re looking for a Data Analyst who will take full ownership of analytics, making a direct impact on our company’s growth and digital performance. As part of our Data team, you’ll work closely with business stakeholders across the company, positioning you at the heart of our decision-making processes.

Joining us means more than just analysing numbers – it’s an opportunity to shape our data-driven journey, contribute to key business objectives, and develop your skills in a collaborative environment with real ownership of your work.

Daily activities:

• Tracking Leader & Funnel Mastery: Lead the evolution of tracking by bridging traditional analytics, including Google Analytics used by our hotel partners, with advanced, cookieless solutions for internal product and funnel tracking. Collaborate cross-functionally to ensure seamless, accurate data capture that connects every touchpoint—from ads to conversion—unlocking transformative insights and growth.
• Drive Performance Reporting & Insights: Transform complex data into compelling stories, uncovering trends, user behaviours, and growth opportunities. Create dashboards and reports that inform strategic decision-making, empowering our team to act with confidence.
• Lead Website & Product Optimization: Design and implement A/B tests, making data-backed recommendations to boost website performance and enhance user experience. Identify and champion improvements to drive growth in key metrics, positioning our digital platforms for success.
• Campaign Tracking & Enhancement: Track and evaluate the impact of digital marketing campaigns with a focus on key KPIs such as CTR, ROI, and conversion rates. Develop and propose strategies to elevate campaign performance, helping us reach and exceed business goals.
• Be the Analytics Expert & Collaborator: Serve as the go-to expert in Google Analytics and tracking, providing advanced troubleshooting, guidance, and training to teams. Work closely with SEO, Performance Marketing, and other cross-functional teams to ensure consistent and aligned data insights across the organisation.

Requirements:

• Relevant experience in Data Science, Marketing, Statistics, Business, or a related field.
• Experience in digital analytics, data analysis, or a similar role. 
• Knowledge of web analytics platforms (Google Analytics) and previous experience with tagging or/and with tag management systems (e.g., Google Tag Manager). Strong experience in tracking.
• Advanced skills in SQL, Python and/or data visualisation tools (e.g., Tableau, Power BI).
• Exceptional analytical and problem-solving skills with a strong attention to detail, with a strong knowledge of statistics. 
• Ability to work with large datasets and extract meaningful insights.
• Ability to translate data into actionable insights and business recommendations.
• Excellent verbal and written communication skills, both in Polish and English.
• Ability to present complex information in a clear and concise manner to stakeholders.

Benefits:

• Contract Enhancements: earn between 12 000 PLN to 18 000 PLN on a B2B contract or between 10 000 to 15 000 PLN gross on Contract of Employment.
• Enjoy Work-Life Balance: Embrace a fully remote and flexible work environment.
• Explore the World: Avail annual 'Work with Us, Travel with Us' vouchers.
• Grow Your Skills: Access foreign language classes (English, Spanish, German, and Polish) along with a dedicated team development fund.
• Stay Healthy: Benefit from co-financed life and medical insurance, access sports facilities and receive professional mental health support whenever needed.
• Get the local days off credit with a Contract of Employment or 24 days off with B2B contracts.
• Share hospitality: Take 2 extra days off (annually) for CSR activities.
• Join Celebrations: Participate in company retreats, events, and wedding & baby packs, benefit from our employee referral program.
• Transparent Culture: Experience a flat hierarchy and open communication channels for transparency.

Recruitment process:

1. Intro call with the Recruiter (up to 45 minutes).
2. Home assignment.
3. Role and Team fit interview with Hiring Manager and Senior Product Data Analyst (up to 60 minutes).

About us:

We are a global hospitality software technology company which originated from Poznan, Poland (and that’s where our HQ is) in 2008 and keeps on growing ever since - spans across 5 continents, with over 3500 customers constantly improving their revenue streams. 

We deliver leading SaaS technology and marketing services to give hoteliers the tools to increase revenue performance, bookings and efficiency, while providing their consumers the best services and experiences.