Influencer Marketing Manager

Procter & Gamble (P&G) is one of the world’s largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Old Spice.   

We are working on an exciting and industry defining project to grow our Social Media & Influencers Team. The  Influencer Marketing Manager role offers a unique opportunity to join this team and design & execute best in class social media and influencer marketing campaigns in Central Europe, building a legacy for our brands and organization. Our ambition is to shape the voice of the brands via social media & influencers to bring them even closer to our consumers, maximize return and allow us to innovate in real time.   

As Influencer Marketing Manager you will:

• Champion a consumer-centric approach across all social media engagement programs,

• Design and execute comprehensive influencer marketing strategies related to exact initiatives and long-term cooperation with ambassadors,

• Develop always-on, local, authentic and talkable social media communication calendar that will amplify equity and voice of brand,

• Collaborate with brand, commercial and media teams to make sure influencer marketing plans are synchronized with broader brand communication strategy,

• Manage collaboration with agency partners to deliver best in class executions,

• Collect learnings and optimize social media communication,

• Leverage social listening and trend analysis to extract consumer insights and monitor overall brand presence in social media,

• Build community around the brand and maximize engagement with consumers,

• Act as steward to make sure all influencer marketing campaigns are compliant with P&G policies.

What we Offer:

• Multicultural and international work environment,

• Competitive salary and benefits program,

• P&G Vibrant Living programs,

• Regular salary increases in line with your results and performance,

• Flexible work arrangements.

Job Qualifications

You are right fit if you have:

• Experience managing social media/influencers campaigns on agency and/or client side (experience from both is advantage) for mass brands,

• Demonstrated track record of delivering impactful social media campaigns (from strategy development to execution) that engaged diverse audiences across CE,

• In-depth knowledge of social media platforms: both organic and paid brand presence,

• Understanding of the Polish influencers industry (experience from other CE markets is beneficial),

• Personal interest in social media & influencer marketing,

• Good analytical skills, identifying data-driven insights and translating them into actionable recommendations,

• Innovative and entrepreneurial focus. You will need to be focused and decisive with the ability to take risks where needed,

• Proficient English & Polish, spoken & written,

• A desire to develop and work within brand/media structures of multinational company.

Please submit your CV in English!

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

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