Digital Marketing Specialist (Junior / Regular)

We’re looking for a Digital Marketing Specialist (Junior / Regular) who will help us build marketing that supports not only visibility, but also real business growth and lead generation.

This role is ideal for someone who understands that marketing today is more than just posting content — it’s also about paid campaigns, conversion, experimentation, analytics, and supporting sales through smart digital activities.

You’ll work across social media, paid advertising, performance-driven content, and AI-powered marketing tools, helping us promote our products and services more effectively.

Key Responsibilities:

• Managing and growing our social media presence across selected channels

• Planning, launching, and optimizing paid campaigns (Meta / Google / LinkedIn depending on business needs)

• Supporting lead generation activities that help feed our sales pipeline

• Creating and optimizing marketing content from both visibility and conversion perspective

• Collaborating with the team on campaign strategy, messaging, and content direction

• Monitoring website and campaign performance using analytics tools

• Analyzing results and proposing improvements based on data and performance metrics

• Supporting product and service promotion through digital marketing initiatives

• Using AI tools to support content creation, campaign planning, research, and optimization

• Working closely with the team to define KPIs and measure marketing effectiveness

Requirements:

• At least initial hands-on experience in digital marketing (commercial, freelance, internship, side projects or own initiatives)

• Strong interest in performance marketing, paid advertising, social media, and lead generation

• Analytical mindset and willingness to work with data, results, and optimization

• Basic understanding of how paid campaigns, funnels, and digital marketing channels work

• Ability to combine creative thinking with business and performance goals

• Comfortable using digital tools and open to working with AI-powered marketing solutions

• Good English skills (spoken and written)

• Organized, proactive, and results-oriented approach

Nice to Have:

• Experience with Meta Ads, Google Ads, LinkedIn Ads, or similar platforms

• Basic knowledge of SEO

• Familiarity with Google Analytics / GA4, Search Console, Meta Business Suite, LinkedIn analytics, or similar tools

• Understanding of lead generation funnels, conversion tracking, and campaign performance metrics

• Experience using AI tools for content, campaign support, research, or optimization

• Interest in B2B, SaaS, AI, or tech marketing

What We Offer:

• Real impact on marketing activities and campaign direction

• Opportunity to work on marketing that directly supports sales and product growth

• Hands-on experience across social media, paid campaigns, lead generation, and AI tools

• Space to experiment, test ideas, and grow fast

• A supportive, professional environment focused on growth, ownership, and results

• Benefits: sport package, private health care, bonuses, English classes

Gliwice | Hybrid / On-site preferred