Associate Director of Engineering - Shopping Platform, Active Journey Alliance (m/f/d)

Join our R&D Tech Hub in Wroclaw 

HelloFresh Group, the world’s leading integrated food solutions provider, is expanding with a new R&D Tech office in Poland. With brands offering meal kits, ready-to-eat meals, and specialty products such as meat, seafood, and pet food, we are seeking individuals who are ready to make an impact from day one. Joining us in Wrocław means shaping the culture, working on meaningful R&D Tech projects, and contributing to a global company changing how people eat.

Working at HelloFresh

At HelloFresh Group, we are driven by a high-performance culture that values speed, agility, and continuous learning. We believe in hands-on contribution and fostering a truly collaborative, egoless environment where every team member contributes to our mission of changing the way people eat, forever and welcome team players who thrive in a dynamic environment, lead with ownership, and bring diverse perspectives to the table.

Our teams thrive on in-person collaboration, with an expectation to work from the office four days a week. This approach creates a dynamic space where ideas flourish, decisions are made efficiently, and our collective impact is accelerated. It's how we stay closely connected to our shared goals and drive swift execution. 

The role 

As the Senior Engineering Manager (fyi: internally the role title is "Associate Director") for Personalization at HelloFresh, you will lead the engineering vision and execution for the intelligent systems that power personalized experiences across our global brands. Your organization owns the platform layer that delivers tailored recommendations, dynamic content, and individualized customer journeys at scale.

As we prepare to scale our menu by 10x and more, you will build the backbone for hyper-personalization. Your team will design and deploy the personalization models and services that drive engagement across our global customer base. You will lead a cross-functional engineering team of 7 engineers in our Poland Tech hub.

What you’ll do

• Lead, inspire and grow a cross-functional squad of 7 engineers in Poland, while fostering a culture of technical excellence, innovation, and operational excellence across the organization.

• Drive architectural and design decisions in the team, having a strong focus on the highest quality standards, engineering best practices, and operational excellence.

• Own end-to-end delivery of complex, multi-quarter initiatives spanning adoption of new ML model, real-time personalization engines, and customer data platforms.

• Establish engineering standards and practices across teams including code quality, system reliability, data quality, security, and DevOps excellence

• Lead cross-functional collaboration with Product, Data Science, ML Engineering, and business stakeholders

• Drive technical hiring and capacity planning across multiple teams, including backend engineers, frontend engineers, data engineers, QA engineers, and technical leadership roles.

• Mentor senior engineers and technical leads while building a strong technical leadership pipeline and promoting HelloFresh DNA across the organization.

What you’ll bring

• Proven success in leading 6+ engineers in fast-paced, high-growth environments, including mentoring senior-level contributors across diverse workstreams.

• A strong track record in designing and maintaining platforms that support multiple feature teams efficiently.

• Deep technical expertise in building scalable microservices and event-driven architectures, such as those using Kafka,  with experience handling high-throughput real-time data pipelines.

• Solid understanding of DevOps principles and hands-on familiarity with cloud platforms like AWS, Azure, or Google Cloud.

• The ability to navigate short-term delivery needs while keeping long-term architectural health and scalability in focus.

• A collaborative leadership style that motivates teams and supports individuals in achieving their best work.

• Nice to have: Familiarity with recommendation systems, experimentation platforms (A/B testing), or personalization model development—such as building ranking algorithms, targeting engines, or integrating with feature stores and model serving infrastructure.

What we offer 

• Health- Full employment contract (umowa o pracę) where you’re covered from your first day with private health insurance

• Hybrid Working Schedule- We work in-office 4 days a week to align on goals, with flexible hours to support work-life balance and personal needs

• Holidays- You receive 26 days of paid vacation each year, providing you time to rest and recharge

• Learning and Development- An annual Learning & Development budget and a Mentoring Program to support your ongoing professional growth

• Employee Referral Program- Our team members can participate in our internal employee referral program and receive a bonus for recommending successful candidates to open roles

• Daily Comforts- Free coffee, drinks, and fresh fruit are available to keep you refreshed throughout the day