Performance Marketing Specialist

WHO ARE YOU?

• Fluent in Danish, Swedish or Norwegian, both spoken and written, as you'll create and adapt campaigns for local audiences in a way that feels native and authentic. You're also confident in English, which is the main language we use across the teams and company.

• A hands-on performance marketer with 3+ years of experience in running successful conversion driving paid marketing campaigns across Programmatic platforms (for buying display, native, P-max, Youtube etc.), social media channels (Meta, TikTok, Snapchat), App stores (app download campaigns on Apple and Google), and on occasion - handling influencer campaigns through influencer agencies.

• Analytical, result-oriented and data-driven, comfortable using tools like Amplitude, Looker studio, Tableau, Census CDP, or other tools and dashboards for targeting and segmentation as well as gaining results and insights for tracking and improving campaign performance on key success metrics.

• A team player who loves to collaborate with content creators (editorial and creative), product teams, and data specialists to bring ideas to life.

• Creative, curious, and experimental — you love testing new formats, tools, and techniques to find what works best.

• Solution-oriented, with a "can-do" attitude that makes things happen, even in a fast-moving, cross-functional environment.

• It's a plus, if you have experience from the mobility sector or marketplaces — particularly within car brands or automotive

WHAT'S THE JOB LIKE?

As our Performance Marketing Specialist (Mobility), you'll be the go-to expert for executing and optimizing digital campaigns that drive awareness, engagement, traffic, and conversions for our Mobility products and brands, such as a lead on a car ad from someone wanting to buy a car, or an ad insertion from someone wanting to sell their boat.

Your day-to-day may include:

• Setting up, running, and optimizing paid campaigns across programmatic platforms, social channels, app store platforms, and sometimes running influencer campaigns with support from influencer agencies.

• Collaborating with creative content designers to produce digital-first creative assets for high-performing campaigns.

• Building and maintaining performance dashboards in Amplitude to track results and extract insights.

• Using your technical marketing know-how to utilize marketing pixels, product feeds, retargeting setups (with partners like Criteo and RTB House), and CDP targeting and segmentation in Census.

• Staying ahead of digital trends, tools, and Al developments that can take our marketing efforts to the next level.

THE CHALLENGE TO TURN INTO AN OPPORTUNITY

We're scaling our Mobility marketing efforts across multiple markets and platforms. The challenge?

Balancing experience and gained competence with structured experimentation - bringing consistency and results while also testing new growth tactics.

For the right person, this is an incredible opportunity to build scalable digital marketing practices, grow your cross-market expertise, and leave your fingerprint on a key growth area for Vend in the Nordic Mobility industry.