Senior CRM Transformation Lead (Sales Force)

About Webellian

Webellian is a well-established Digital Transformation and IT consulting company committed to creating a positive impact for our clients. We strive to make a meaningful difference in diverse sectors such as insurance, banking, healthcare, retail, and manufacturing. Our passion for cutting-edge and disruptive technologies, as well as our shared values and strong principles, are what motivate us. We are a community of engineers and senior advisors who work with our clients across industries, playing a deep and meaningful role in accelerating and realizing their vision and strategy.

About the position

The Senior CRM Transformation Lead will be responsible for managing the end-to-end transformation of the Salesforce CRM environment. The role combines enterprise-level architecture thinking with strong program management capabilities.

The objective is to increase the business value generated by the CRM by addressing underutilization, operational inefficiencies, and potential missed commercial opportunities.

Key responsibilities

• Lead the CRM transformation program in close coordination with the CRM Business Owner.

• Assess the current Salesforce setup, including processes, usage patterns, and development landscape.

• Identify friction points, bottlenecks, and gaps that limit margin improvement or sales effectiveness.

• Define and drive a transformation roadmap aligned with business objectives.

• Coordinate and structure the work of approximately 40 CRM maintenance and development contributors.

• Ensure proper governance, prioritization, and alignment between business and technical teams.

• Integrate AI capabilities where relevant, leveraging Salesforce Agentforce within data protection constraints.

• Monitor progress, risks, and outcomes to ensure delivery of measurable business impact.

Required Experience & Skills

• Strong experience with Salesforce (architecture and platform capabilities).

• Experience leading large-scale CRM transformation or enterprise system transformation programs (Mandatory).

• Enterprise architecture mindset with the ability to align business processes and system design.

• Proven program management expertise in complex, multi-stakeholder environments.

• Experience coordinating large cross-functional teams.

• Understanding of AI integration in enterprise systems, within data protection constraints.

Join a growing team of dedicated professionals! We love to pass on the knowledge to grow excellence, speak our minds without playing politics, and just enjoy hanging around together. If you share our passions - we want to meet you! So go ahead and apply ➡️