CRM Segmentation & Data Insights Specialist

We are looking for a CRM Segmentation & Data Insights Specialist to join our CRM & Customer Engagement team. This role involves co-developing the CRM strategy through segmentation, data analysis and providing insights to optimize customer communication. You will play a key role in designing, monitoring, and improving CRM campaigns (such as email marketing, SMS, push notifications), customer retention, lead generation, and marketing automation.

Once you join our Team you will be responsible for:

• Analyzing and segmenting the customer and subscriber base to identify target groups and create personalized CRM campaigns
• Developing and implementing segmentation strategies that enhance customer engagement and loyalty
• Monitoring campaign performance (email, SMS, push) and recommending actions based on data insights
• Creating reports and providing insights from campaigns to support strategic and operational decisions
• Collaborating closely with e-commerce, BI, and brand teams to understand customer needs and improve communication
• Initiating actions to increase customer retention and lifetime value

Why Tylko?

Being a part of the Tylko team goes beyond clocking in every day and keeping your head down. We celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard, and provide the following great benefits for every single member:

• One bonus day off every month
• Comprehensive healthcare
• Multisport
• A discount on all Tylko products
• And of course, a dog-friendly office!

Job requirements

• Proficiency in analytical tools (e.g. Google Analytics, Looker Studio, Power BI, BigQuery)
• Ability to create dashboards and data visualizations that support business decision-making
• Experience in CRM, with a focus on customer segmentation and data analysis
• Knowledge of SQL and experience working with large datasets (e.g., GCP, DWH), including creating queries for analytical purposes
• Strong data analysis skills and the ability to draw conclusions and make recommendations based on insights
• Native or native-like command of Polish and good command of English
• Readiness to work 3 days a week from our Warsaw office

It would be an additional plus if you have:

• Knowledge of CRM tools (e.g. Braze) and experience using them for executing marketing campaigns

We're Tylko, a tech-driven design company with a big ambition: to completely revolutionise the furniture industry in Europe. How? By using powerful parametic design to enable customers to create storage that perfectly fits their individual needs, style and space. We continually push boundaries in order to minimise our impact on the planet, by producing only what's needed and creating furniture designed to last for decades.