Digital Product Manager / Salesforce Product Owner

Project Description

As the Digital Product Manager, CRM Marketing & Data Cloud, you will play a pivotal role in shaping and executing our strategy to optimize customer engagement, retention, and acquisition. In order to unlock financial impact, you will lead a cross functional, cross business unit team through delivery of Salesforce Marketing Cloud Account Engagement & Salesforce Data Cloud and collaborate closely with cross-functional teams including Marketing, Sales, Commercial Excellence, and IT to drive the development, implementation, and process improvement of CRM solutions.

Main responsibilities

• Scale Salesforce Marketing Automation Account Engagement and Salesforce Data Cloud globally across clients Strategic Business Units and regions, with a focus on negotiating trade-offs to achieve as much standardization as possible while meeting business objectives
• Define and prioritize the product roadmap, considering customer needs, competitive landscape, and business objectives.
• Collaborate cross-functionally with Marketing, Operations, Sales, Commercial Excellence, and IT teams to ensure alignment and successful execution of initiatives.
• Work closely with stakeholders to gather and prioritize requirements, translating them into actionable product features and enhancements.
• Oversee the end-to-end product development lifecycle, from ideation and design to development, testing, and release.
• Define and monitor key performance metrics to assess product performance, identify areas for improvement, and drive optimization efforts.
• Stay abreast of industry trends, competitor offerings, and emerging technologies to inform product strategy and decision-making.
• Leverage customer feedback, data analysis, and market research to gain insights into customer needs and preferences, informing product enhancements and innovations.
• Effectively communicate product plans, progress, and updates to internal stakeholders, executive leadership, and external partners as needed.

Position requirements

• Bachelor’s degree in Business, Information Technology, or a related field (or equivalent experience).
• 3+ years of hands-on experience with Marketing Cloud and Data Cloud Technology as a Product Manager, Administrator, or Consultant.
• Salesforce certifications (e.g. Pardot, Marketing Cloud) strongly preferred.
• Proven track record of managing Salesforce projects and delivering measurable business outcomes.
• Strong understanding of sales processes, metrics, and best practices.
• Experience with Agile and/or Scrum methodologies.
• Excellent problem-solving skills and attention to detail.
• Strong communication and interpersonal skills with the ability to influence and collaborate across teams.