Marketing Analytics & Loyalty Strategist

We are looking for a Marketing Analytics & Loyalty Strategist!

100% remote (Occasional business travel across EMEA countries)

As a Sr. Strategist on the Strategy & Analytics team, you’ll help clients build more profitable and active relationships with customers and deliver a deeper understanding of how customers engage across channels to drive a measurable increase in high value behaviors and spend. Strategic marketing services, loyalty campaign analytics, program ROI modeling and loyalty program design are just a few of the ways the strategy team assists clients and prospects in making smarter decisions and achieving greater results.

Responsibilities:

• Being an inventive problem-solver, comfortable addressing ambiguous questions, thinking quickly on the spot and executing sophisticated analyses

• Playing a key role in the creation of programs and business cases to retain and win new clients

• Building and evolving loyalty ROI models & economies to forecast short and long-term impact

• Tapping into our database of powerful 1st-party data to conduct quantitative analysis such as customer segmentation and lifetime value modeling

• Providing analytics and integrated loyalty program solutions to guide client decision-making, actively participating in program strategy planning exercises

• Keeping a pulse on the loyalty marketing industry and building up knowledge of business strategy issues

• Collaborating with Client Managers, Marketing and Sales teams to develop robust program approaches

We are looking for:

Central Skills for the Role:

• Proven quantitative analytical abilities, including expert Excel modeling skills

• Ability to write SQL queries is a strong plus

• Strong interpersonal skills and ability to interact effectively at all levels of an organization

• Extremely organized with a strong attention to detail. Experience managing and prioritizing multiple requests in a fast-paced environment

• Stellar communication skills, both verbally and in writing. Experience building compelling PowerPoint presentations and presenting to clients

• Outstanding quantitative and research skills and proven data interpretation and visualization capabilities

• Flexible, adaptable, and excited to work in a dynamic environment

• Become a trusted advisor to your clients by developing and guiding their loyalty roadmap and engagement plans

• Be Committed to Loyalty. Guide our clients to best in class loyalty programs whether starting from scratch or expanding and evolving a current program.

• Sit in the C-Suite. Engage with senior leaders at organizations delivering recommendations and guidance on their program.

• Showcase Thought Leadership. The loyalty world evolves quickly. Continually be familiar with trends, technology solutions and competitive strategies and then translate into new marketing opportunities for clients.

• Produce Results - Efficiently. You go the extra mile but in half the time. Accelerate results for clients while staying well within project scope and timelines.

• Expand our Footprint. Showcase the value of strategic services to current clients and be a key piece of our business development process to drive new business opportunities.

Required Background & Experience:

• Minimum 3-5 years professional experience in strategic consulting, marketing analytics or a similarly data-intensive field

• 3+ years in the development and management of customer loyalty program(s) including evolving a program over a period of years and managing a budget associated with a platform.

• An understanding of B2C marketing: multichannel marketing, database marketing, digital advertising, direct response marketing, CRM, etc.

• Agency or consulting experience is strongly preferred

• Experience in development of service offerings within a consulting environment a plus

• Hands-on skills using data to drive decisions – proficiency in Excel is required; SQL experience a plus

• Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint is required

• Ability to leverage business experience / acumen to identify new business and marketing opportunities

• Excellent verbal and written communication skills along with project management and interpersonal communication abilities (ability to produce professional reports and present to senior-level executives within client organizations.)

• Strong listening and superior relationship building skills

• Outstanding attention to detail and high personal quality expectations

• High intellectual curiosity, drive, determination, self-confidence and persuasion skills

• Self-directed and self-motivated with a demonstrated work ethic and ability to perform under pressure and meet deadlines

• Willingness to travel as needed (EMEA countries)

• Bachelor’s Degree required, Advanced Degree strongly preferred (preferably in Marketing, Business Management, Economics, Statistics or other related coursework)