Data Analyst (Digital)

Profitroom- Empowering hotels directly

We are looking for a Digital Analyst, who will join our Data team. As a Digital Analyst, you will play a key role in optimizing our digital performance by managing analytics tools, tracking data, and providing actionable insights. You will work closely with cross-functional teams to improve digital strategies, support campaigns, and help achieve business goals.

Join us to make a significant contribution on the company’s growth journey!

Daily activities:

• Tool Management & Optimization: Manage and optimize Google Analytics (GA4), Google Tag Manager (GTM), and other analytics tools to ensure accurate data collection and effective tracking solutions. Troubleshoot and resolve any issues related to tracking.
• Performance Reporting: Analyze digital data to identify trends, user behaviour, and areas for improvement. Deliver insightful reports and dashboards that help inform business strategy and decision-making.
• Website & Product Optimization: Conduct A/B tests and other experiments to optimize website performance and user experience. Use data-backed insights to recommend improvements for key metrics.
• Campaign Monitoring: Track and analyze the performance of digital marketing campaigns, focusing on KPIs like CTR, ROI, and conversion rates. Provide strategies to optimize campaign results.
• Predictive Analytics & Benchmarking: Leverage predictive analytics to forecast customer behaviour and inform marketing strategies. Conduct competitor benchmarking to identify market opportunities and performance gaps.
• Expert Support & Collaboration: Act as a go-to expert on Google Analytics and tracking. Provide advanced troubleshooting and training to internal teams, while collaborating with SEO, Performance Marketing, and other stakeholders to ensure data consistency.

Requirements:

• Degree or relevant experience in Data Science, Marketing, Statistics, Business, or a related field.
• Experience in digital analytics, data analysis, or a similar role. 
• Strong proficiency in web analytics platforms (Google Analytics).
• Experience with tag management systems (e.g, Google Tag Manager).
• Advanced skills in SQL, Python, and/or data visualisation tools (e.g., Tableau, Power BI).
• Exceptional analytical and problem-solving skills with a strong attention to detail.
• Ability to work with large datasets and extract meaningful insights.
• Ability to translate data into actionable insights and business recommendations.
• Excellent verbal and written communication skills, both in Polish and English.
• Ability to present complex information in a clear and concise manner to stakeholders.

Nice to have:

• Familiarity with SEO, SEM, and social media metrics is a plus.

Benefits:

• Contract Enhancements: earn between 12 000 PLN to 18 000 PLN on a B2B contract or between 10 000 to 15 000 PLN gross on Contract of Employment.
• Enjoy Work-Life Balance: Embrace a fully remote and flexible work environment.
• Explore the World: Avail annual 'Work with Us, Travel with Us' vouchers.
• Grow Your Skills: Access foreign language classes (English, Spanish, German, and Polish) along with a dedicated team development fund.
• Stay Healthy: Benefit from co-financed life and medical insurance, access sports facilities and receive professional mental health support whenever needed.
• Get the local days off credit with a Contract of Employment or 24 days off with B2B contracts.
• Share hospitality: Take 2 extra days off (annually) for CSR activities.
• Join Celebrations: Participate in company retreats, events, and wedding & baby packs, benefit from our employee referral program.
• Transparent Culture: Experience a flat hierarchy and open communication channels for transparency.

Recruitment process:

1. Intro call with the Recruiter (up to 45 minutes).
2. Home assignment.
3. Role and Team fit interview with Hiring Manager and Senior Product Data Analyst (up to 60 minutes).

About us:

We are a global hospitality software technology company which originated from Poznan, Poland (and that’s where our HQ is) in 2008 and keeps on growing ever since - spans across 5 continents, with over 3500 customers constantly improving their revenue streams. 

We deliver leading SaaS technology and marketing services to give hoteliers the tools to increase revenue performance, bookings and efficiency, while providing their consumers the best services and experiences.