Tableau Next / Marketing Analytics Sr. Specialist
Responsibilities
Develop advanced Tableau Next dashboards with live Data Cloud connections and row-level security.
Conduct marketing analytics, including funnel analysis, multi-touch attribution, and cohort analysis.
Define the measurement framework, KPI taxonomy, and reporting standards.
Connect Tableau to Data 360 unified profiles and design queries for analytics.
Surface performance data from MC Next into Tableau and link it to downstream conversions.
Govern the analytics roadmap and build self-service data sources for business users.
Requirements
5+ years of experience in marketing analytics or BI.
Salesforce Data Cloud and MC Next experience are required.
Tableau certification is strongly preferred.
Insight-oriented mindset capable of interpreting data to recommend leadership actions.
Strict governance discipline to enforce single-source-of-truth principles.
Offer
Our client offers a fast-paced and energetic environment where your unique skillset will be nurtured. You will find real connections, continuous opportunities to grow, and a supportive team that celebrates success together. If you are ready to drive meaningful change and shape the future of the industry, apply today!
Tableau Next / Marketing Analytics Sr. Specialist
Tableau Next / Marketing Analytics Sr. Specialist