Marketing Analyst

The passion for traveling is what unites the entire eSky Group (eSky, eDestinos, Thomas Cook). Our online travel agency was created by combining years of experience in the travel industry with a love for modern technology. We develop solutions that inspire people to explore the world and together, we turn these inspirations into experiences.

As a Marketing Analyst, you’ll play an important role in shaping decisions and supporting day-to-day marketing activities. You’ll work with large datasets to uncover insights on channel and website performance, and help build targeted marketing feeds. By turning data into clear, actionable updates, you’ll keep teams across the business informed on how we’re tracking against key KPIs.

Key responsibilities:

• Design and build reporting: Collaborate with the wider business to develop a suite of reporting to help track marketing performance across all acquisition channels.

• Build and maintain data repository and data feeds: Bringing together data from several sources into one common central location. Work with APIs from platforms like Google Ads, Meta (Facebook) Ads, TikTok Ads, and others to extract marketing performance data, and to also push data into marketing channels for targeting of the right customers and products.

• Analyse marketing performance: Using the tools built, analyse marketing performance to optimise channel expenditure. Focusing on budget optimisation across multiple digital channels. Use BigQuery to process and analyze large datasets from various marketing platforms Provide actionable insights to improve campaign effectiveness and ROI.

• Collaboration: Work closely with the wider business to keep all key stakeholders informed of marketing performance and decisions. Work closely with marketing teams to define KPIs and reporting needs.Partner with engineering and data teams to enhance data infrastructure.

What you’ll need:

• Analytical Mindset: Ability to analyse website performance, identify areas for improvement, and make data-driven decisions (GA4 experience essential).  Experience of segmenting audiences, analyzing customer behaviour and providing recommendations to ensure commercial metrics.

• Digital Marketing: In-depth knowledge of digital marketing channels and how they are best utilised for customer acquisition

• Reporting: Experience using BI tools such as PowerBI, Tableau and/or Looker.

• Scripting: Experience building scripts to utilise third-party APIs to extract data (Javascript and Python an advantage) such as from Google Ads, Meta utilizing Google Cloud Platform.

• Data querying: Strong SQL skills required, with significant experience of using Google Cloud Platform and Google Big Query.

• Attribution: Experience with A/B testing and attribution modeling.

• Fluency in English.

What can we offer if you decide to travel with us?

• Remote work from Poland or from our office in Katowice (Green Park)

• Dynamic work culture in a global environment

• Internal and external leadership training as part of the eSky.

• Private medical care at Luxmed.

• Employee Assistance Program through this you can benefit from free legal, psychological, or financial advice.

• The opportunity to join a group life insurance scheme through a partnership with Warta.

• Co-financed English classes - you can study during working hours, in a group or individually.

• Time to learn - you can dedicate up to two hours out of your working week to developing your competences, those directly related to your area of work and beyond.

• Free parking spots if you decide to work from our office in Katowice.

• Numerous events: team-building, hackathons, opportunities to share and gain knowledge.

• A company football team that meets once a week to play together.