Marketing Cloud Next (Sr.) Engineer

Work mode: remotely

Assignment type: B2B

Contract length – until the end of 2026 + prolongations

Start – ASAP

Language – English

Industry - retail media

Workload: Full time

Work using your own equipment.

Summary: The Marketing Cloud Next (Sr.) Engineer primarily focuses on leveraging the Marketing Cloud Next platform to enhance marketing automation and personalization strategies while leading a team. This role emphasizes the creation of efficient, data-driven marketing campaigns and requires strong technical expertise in the platform's functionalities.

Responsibilities:

• Implement organizational configuration for the Marketing Cloud Next platform.

• Develop and manage campaigns using journey builder and automation studio.

• Personalize email content at scale utilizing dynamic content blocks and AMPscript.

• Design and build agent-triggered customer journey entry points with integrated signals.

• Configure tracking events for measuring performance and ROI in campaigns.

• Close the measurement loop using Data 360 to feed real-time signals into marketing strategies.

• Create onboarding and re-engagement flows for customer retention.

• Manage deliverability, compliance, and sender reputation, ensuring GDPR adherence.

• Translate marketing objectives into technical requirements and measurement frameworks.

• Proactively monitor campaign performance metrics and propose optimizations.

Key Requirements:

• 4-6 years of experience in Marketing Cloud engineering.

• Hands-on Data Cloud activation experience.

• MC Next or MCAE certification preferred.

• Proficient in multi-channel marketing execution (email, push, SMS).

• Experienced in using Tableau for data visualization and reporting.

Nice to Have:

• Experience with A/B testing frameworks and campaign optimization.

• Knowledge of GDPR and email compliance standards.

• Ability to work collaboratively across marketing and technical teams.

• Understanding of customer behavior analytics and engagement strategies.