Marketing automation specialist

Description

Plan and build segments and customer journeys in our marketing automation system, Adobe Journey Optimizer
Work with stakeholders from campaign brief to execution together with specialists from various fields organized in cross-functional agile teams
Define various touchpoints in the customer and product journey and orchestrate different messages across channels
Define A/B tests and control groups to ensure learning in everything we do
Report and analyze the effect of activities to gather insights and learning for continuous optimization
Share learning and best practices with your colleagues in the other Nordic countries

Start date: 2026-04-01

End date: 2026-12-31

Location: Helsinki

Must-have

Most likely have a Master's degree in economics, finance, mathematics, technology, statistics, marketing, or similar. Have documented experience (> 2 years) with omni-channel campaign building in Marketing Automation solutions such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, SAS 360/Marketing Automation, or similar. Experience with Data Science and web analytics and use of various tools such as PowerBI, Adobe Analytics, CJA, and/or GA. Preferably, have experience working in Agile teams or SAFe, but this is not a requirement. Strong communication skills in English, also in Finnish.

Nice-to-have

• Have a passion for technology, data, and digital marketing and the opportunities related to the combination of these
• Are analytically inclined and motivated by finding creative solutions to how we can solve various business challenges
• Are driven by achieving concrete results and seeing your work materialize in increased customer engagement, increased customer satisfaction, and increased sales
• Focus on getting things done and are triggered by seeing how your work can be transferred to real value for our customers
• Are above average interested in Life and Pension business.
• Have experience using AI tools and test AI-driven segmentation and personalization methods for better opening, click, and conversion rates