Head of GTM (Go-to-Market)

About Cyberly

Cyberly is building a next-generation Human Risk Management platform helping regulated companies reduce human cyber risk and pass enterprise trust reviews.

We focus on:

• Fintech

• Legal firms

• Accounting firms

• Healthcare

• Tech startups

• Regulated SMBs and enterprises

Role Overview

We’re looking for a highly ambitious, hands-on Founding GTM Lead to build and scale Cyberly’s go-to-market engine from the ground up.

This is not a traditional marketing role.

You will own:

• Growth experiments

• Paid acquisition

• Outbound systems

• Positioning

• Funnel optimization

• Demand generation

• GTM infrastructure

You’ll work directly with the founders to shape Cyberly’s growth strategy across regulated industries.

What You’ll Do

Growth & Demand Generation

• Launch and scale paid acquisition campaigns

• Run rapid GTM experiments across channels

• Build demand generation systems for fintech, crypto, legal, and healthcare

• Optimize CAC, conversion, and pipeline quality

Paid Acquisition

• Manage LinkedIn Ads, Google Ads, retargeting, and niche cybersecurity channels

• Test positioning, messaging, creatives, and ICP segmentation

• Build scalable paid funnels

Outbound & Signal-Based GTM

• Build trigger-based outbound systems

• Identify companies receiving:

  • SOC 2

  • ISO 27001

  • MTL licenses

  • BitLicense

  • Banking partnerships

• Create outbound workflows using Clay, Apollo, Smartlead, and enrichment tools

What We’re Looking For

Must Have

• 3+ years of experience in B2B SaaS growth or GTM

• Strong performance marketing background

• Startup execution mindset

• Ability to move fast and run experiments

• Experience with outbound systems and automation

• Experience with paid marketing (Google Ads, LinkedIn Ads) 

• Strong analytical thinking

Huge Plus

• Cybersecurity SaaS experience

• Compliance SaaS experience

• Experience with:

  • Clay

  • HubSpot

  • Apollo

  • Smartlead

  • PostHog

  • LinkedIn Ads

• Familiarity with:

  • SOC 2

  • ISO 27001

  • Fintech

  • Crypto

  • MSP ecosystem

  • Vanta / Drata ecosystem

Ideal Candidate

You are:

• Highly ambitious

• Technical and data-driven

• Obsessed with experimentation

• Capable of both strategy and execution

• Comfortable building from zero

• Excited about AI and cybersecurity

You think like a growth operator, not a corporate marketer.

What We Offer

• A role with real ownership and impact

• Close cooperation with the leadership team

• Space to build processes from the ground up

• Flexible working setup

• The opportunity to grow together with the company

• A friendly, supportive, and ambitious team

• Benefits to be discussed and adjusted according to individual preferences