Digital Marketing Specialist

Coloplast develops products and services that make life easier for people with very personal and private medical conditions. In Coloplast Business Centre we are responsible for global financial operations, orders administration, P&C, IT, Legal support, marketing & data analysis activities, and many others. If you have the right profile and the right amount of curiosity and ambition you can be a part of this exciting challenge. Curiosity works here!  

About the job 

As a Digital Marketing Specialist, you will work for the European Marketing department of the Business Unit Interventional Urology (BU IU). You will contribute to the deployment of the omnichannel strategy of the BU Interventional Urology across Europe. 

You will drive digital marketing operations and develop content, in order to accelerate the digital transformation of the BU in Europe in close collaboration with IU Global team and Coloplast Digital teams. 

Your responsibilities

• Partner with marketing brand managers to create marketing campaigns. 

• Develop the omnichannel strategy to support the marketing campaigns for healthcare professionals and patients.

• In close partnership with the corporate teams, act as an ambassador of IU Europe on Digital Marketing topics to leverage resources and to ensure alignment.

• Monitor the implementation and evaluate the impact of digital action plans and implement corrective measures.  

• Optimize synergies and operations between the various digital activities.

• Analyze customer needs with a digital approach and lead a reflection on innovative interaction strategies, with a customer-centric approach.  

• Support the development of new product materials on the company's digital platforms dedicated to healthcare professionals

• lmprove the consumers' digital experience on brand websites. 

• Ensure European digital activation campaigns and provide global best practices to the countries.

• Define and track key performance indicators (KPIs) such as engagement rates, conversion metrics, and traffic growth to assess campaign effectiveness.

• Collaborate with cross-functional teams including compliance, medical affairs, Global Coloplast Digital teams and IT to ensure regulatory alignment and technical feasibility notably with the launch of new digital platform.

• Manage and optimize digital marketing tools and platforms such as CMS systems, Google Analytics, Salesforce, and email automation tools.

• Contribute to budget planning and monitor digital campaign expenditures.   

Requirements  

• Strong command of HTML and coding for web and social media tasks

• Deep understanding of social media best practices, platform-specific rules, and campaign efficiency

• Proven ability to analyze and report on campaign performance, extracting actionable insights from KPIs and metrics

• Proficient in digital technologies (Web, SEO/SEM, emailing, social media, etc.) and lT tools 

• Excellent communication skills in English 

• Familiarity with healthcare marketing regulations and data privacy standards (e.g., GDPR, medical advertising compliance)

• Proficiency in Photoshop or similar tools is a plus  

Competences 

• Strong organizational and project management skills 

• Autonomy, creativity, good team player 

• Ability to manage multiple proJects 

• Open-mindedness and adaptability in a multi-cultural and multi-disciplinary environment.

• Strong analytical skills to interpret data and translate insights into actionable strategies

• Experience working in a regulated industry such as healthcare or pharmaceuticals is a plus

We offer 

• Remote, onsite or hybrid work from our office in Szczecin

• Flexible working hours, Mon-Fri

• International work environment with Scandinavian culture

• Opportunity to use and develop foreign languages in daily work

• Fantastic work atmosphere full of respect and partnership

• Internal trainings

• Great company events

• Sports card

• Private medical care

• Restaurant card

• Holiday bonus and occasional cards

That's not all! We have even more for you, if working onsite:

• Modern workplace

• No dress code zone

• Delicious coffee and fresh fruits

• Transportation co-funding

Recruitment details 

Please apply online with your CV in English.  

We will review all applications continuously and invite selected candidates further to the recruitment process. We will close the offer down once we find the best match to the role.