PPC Specialist

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work. We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines. 

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

Marketing team covers 360º communication and consists of 100+ people. We do everything in-house, owe and operate the massive automation engine. Monthly traffic to all of our brands is 31M+. 

 As a PPC Specialist, you will oin our PPC team and work with a large, established customer base where decisions are driven by data, not guesswork. You’ll design and test ideas through A/B experiments, scale what works, and automate successful strategies with the support of our dedicated PHP development team. We empower you to explore bold approaches within your scope, backed by strong budgets and direct support from both Google and Microsoft. As long as target CAC is met, your growth potential—and your ad budgets—are virtually unlimited. 

What you'll be working on:

• Launch, manage, and optimize advertising campaigns end-to-end, including keyword generation and campaign setup.

• Own budget performance and conversion costs (CPA/CAC), with full responsibility for efficiency and scaling.

• Build and execute A/B testing plans, generate and validate hypotheses, and run continuous experiments.

• Monitor and analyze key funnel metrics (traffic, conversions, CPA/CAC), identifying growth and optimization opportunities.

• Conduct regular reporting and deep-dive analysis to drive data-informed decisions.

• Collaborate closely with Marketing Managers, Developers, Designers, and Copywriters to create and improve ad assets.

• Communicate with external partners (Google, Microsoft) and internal stakeholders (e.g., Product/Brand Managers) to align on strategy and performance.

What we expect from you:

• 3+ years of hands-on experience with Google Ads and 2+ years with Microsoft Advertising (Bing Ads)

• Strong experience in top English-speaking markets (US, Canada, UK, Australia)

• Solid understanding of PPC in US and Western European markets

• Proven experience managing large budgets ($100K+ monthly)

• Google Ads Editor, Microsoft Ads Editor

• Strong knowledge of measurement, attribution, and conversion tracking (including GA4)

• Solid understanding of B2B and B2C marketing models and funnels

• Strong analytical skills, with the ability to identify growth opportunities and optimization gaps based on data

• Ownership mindset, with the ability to independently manage and scale performance

• Strong communication and negotiation skills

• Fluent English level (written and spoken)

What we offer

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience,  plus a performance-based bonus system and stock options so you share in the company’s growth.

 Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

 Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

 Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

 Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

 Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.