Mobile User Acquisition Specialist

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines. 

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

Marketing Department covers 360º communication and consists of 100+ people. We do everything in-house, owe and operate the massive automation engine. Monthly traffic to all of our brands is 31M+. 

About the team: 

The PPC team is responsible for driving scalable user acquisition and growth across our subscription SaaS products. The team works with paid acquisition channels to attract high-intent audiences, optimize funnel performance, and support business goals through measurable, data-backed decisions. 

And now, we are looking for a PPC Specialist who is prepared to contribute to the next chapter of our company's growth.

This role will focus primarily on mobile paid acquisition, with a strong emphasis on platforms such as Apple Search Ads, while also remaining close to key web performance channels like Google Ads and Microsoft Ads.  Working closely with stakeholders across marketing and product, you will help shaping acquisition strategy, identifying optimization opportunities, and ensuring paid traffic initiatives are aligned with broader company priorities. You will look beyond surface-level campaign metrics and focuse on business outcomes, efficiency, and sustainable growth of the products. 

What you’ll be working on:

• Launch, manage, and optimize PPC campaigns across paid acquisition channels, with a strong focus on mobile performance marketing.

• Build and scale campaigns in Apple Search Ads, Google Ads, Microsoft Ads, UAC, and other relevant platforms.

• Monitor key performance metrics, including traffic, conversions, CAC/CPA, ROAS, and conversion volume.

• Generate and test hypotheses through A/B experiments across ads, creatives, keywords, targeting, campaign structures, and app store listings.

• Analyze campaign performance, traffic quality, conversion trends, and user behavior to identify areas for growth and optimization.

• Perform ASO activities, including app store listing updates, metadata optimization, ranking analysis, and A/B testing in App Store and Google Play.

• Collaborate with internal stakeholders, including Brand Managers, General Managers, Product, Content, and Development teams.

• Communicate with external partners such as Google, Apple, and Microsoft to improve campaign performance and explore growth opportunities.

• Build clear reporting and share actionable insights and recommendations with stakeholders.

What we expect from you:

• 3+ years of hands-on experience managing and optimizing Google Ads campaigns.

• 1+ year of experience with Apple Search Ads.

• Practical experience with Microsoft Ads / Bing Ads.

• Strong understanding of mobile acquisition, app performance marketing, and paid traffic optimization.

• Experience working with mobile analytics systems such as AppsFlyer, Firebase, or similar tools.

• Good understanding of measurement, attribution, conversion tracking, acquisition funnels, and performance metrics.

• Experience managing monthly ad budgets of $100K+.

• Strong analytical mindset and ability to make data-driven decisions.

• Experience running A/B tests and interpreting results in the context of business goals.

• Ability to communicate campaign insights, risks, and recommendations to stakeholders.

• English level B2+ for collaboration, meetings, and reporting.

• Ownership mindset, attention to detail, and ability to adapt to changing priorities.

Nice to have:

• Experience in SaaS, subscription products, or app performance marketing.

• Experience with ASO and app store optimization.

• Experience working closely with Product, Brand, or General Management teams.

• Experience building or scaling a new paid acquisition channel.

What we offer

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience,  plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.