Programmatic User Acquisition manager
Game
Programmatic User Acquisition manager
Murka
Warszawa
Type of work
Undetermined
Experience
Mid
Employment Type
B2B
Operating mode
Office
Tech stack
English
Monitor user behavior
Mobile marketing experience
Deep understanding of online and advertising space
Excellent analytical skills
Job description
Online interview
JOB DESCRIPTION
We’re looking for a highly skilled and experienced Programmatic User Acquisition manager that will be responsible for bringing in high-quality users to our free to play games through various DSP acquisition channels.
RESPONSIBILITIES
- Lead paid acquisition efforts across all platforms to achieve volume, quality, and ROI goals
- Analyze the performance of marketing campaigns working with large data-sets to optimize according to the company, team, and personal KPIs
- Run in-depth market research, develop innovative ideas and perform for A/B tests
- Manage marketing assets requests by working closely with a creative team
- Collaborate with product, monetization, CRM, and retargeting teams to drive events focused on acquisition and engagement
- Monitor user behavior and LTV and provide thorough reporting on results
- Identify new partners, platforms, and optimization opportunities to drive campaign performance
- Do daily, weekly, and quarterly budget forecasting and reporting of results
- Build and maintain strategic relationships with key acquisition partners
REQUIREMENTS
- 2+ years of hands-on experience in user acquisition on Programmatic platforms – is a must
- Gaming industry experience – will be an advantage
- Mobile marketing experience – is a must
- Experience managing high budget campaigns
- Excellent analytical skills: analyzing complex data sets and extracting actionable insights
- Experience working with cross-functional teams such as Analytics, Art, Monetization other relevant teams
- Deep understanding of online and advertising space, including tracking tools, technical integrations, and best practices
- Pro-activity and “get it done” mentality
- Fluent English – both verbal and written
NICE TO HAVE:
B.Sc/BA in marketing, business administration, or any other relevant disciplines.
YOU’LL GET:
- Competitive salary and performance-based reviews
- Guaranteed paid vacations, main national holidays, and sick leaves
- Employment benefits, such as partial compensation for English lessons; medical insurance; bonuses on the occasion of marriage; "baby bonuses", and protection of workers with family responsibilities
- Opportunity for professional growth: attending training programs, certifications, and conferences
- Corporate celebrations and team buildings
Murka is a socially responsible company, so we actively take part in charity events and promote an ecological style of living (sorting of plastic, "sharing goods", etc.).