Google Analytics Specialist

Lyreco Advantage

Gdańsk

Type of work

Undetermined

Experience

Mid

Employment Type

Permanent, B2B

Operating mode

Office

Tech stack

Data

regular

MS Excel

regular

Google Analytics

regular

SQL

nice to have

Power BI

nice to have

Job description

Online interview

Google Analytics Specialist

Google Analytics Specialist works closely with Product Owners and eCommerce Developers to enhance tracking implementation. An important part of this role is to support GA end users and to utilize Google Tag Manager to fulfill business needs of different stakeholders. This role also utilizes various data sources to understand how customers are engaging with the site and recommends improvements. They also design and create key analysis and bring data insights to stakeholders.

Main responsibilities:

Designs measuring plan and utilize Google Tag Manager to implement events and support campaigns
Supports Google Analytics end users
Manages GA accounts
Supports building and executing an A/B testing process
Defines, implements, follows up and analyses KPIs and reports within the eCommerce domain and defines concrete and actionable recommendations
Performs analysis on existing web, customer, sales and transactional data and identifies business opportunities and challenges focusing on company performance and customer behavior
Provides training on web data and reports

Qualifications and Skills:

Very good working knowledge of Google Analytics (GA4 preferred) & Google Tag Manager
1+ year’s experience working in web data related field supporting eCommerce
Graduate of Digital Marketing, Mathematics, Econometrics, Quantitative Methods, Computer Science or related discipline
Excellent problem-solving and analytical skills
Working knowledge of Excel
Knowledge of Google Optimize & Hotjar (or equivalent) will be a plus
SQL and Power BI knowledge will be a plus
Business acumen and strategic understanding
Great communication and presentation skills
Build relationships: a team player able to build and develop networks
Results oriented: Proven track-record of delivering on targets
Project management (organize and prioritize)
Fluent business English (written and spoken)

Joining Lyreco means:

Working in an international, distribution company (25 countries, 18 languages, 3 central hubs)
Processes based on Scrum/Agile first approach
High quality of delivered software - we are creating, extending and maintaining the solution in-house
Ownership and proactive approach during daily software development activities
Using recent technologies like Kubernetes, Docker, Kafka as well as proven ones .NET Core, Java, Python, JavaScript
Being open to innovations – as a market leader we are innovative to stay on top
Strategic thinking – as a profitable company we are focusing on both short term and long term challenges and opportunities
Investing in our people – we have proven experience of internal growth of our employees – expert and managerial path

Benefits (contract of employment):

Sharing the costs of sports activities
Sharing the costs of foreign language classes and professional training
Private medical care
Life insurance
Holiday funds
Christmas gifts

What we offer:

Flexible working time (we start between 7-9 and work 8 hours respectively)
Hybrid work (3 days office, 2 days remote)

We are a part of Lyreco – a leading distributor of workplace products and solutions in Europe and around the world. We operate as Lyreco Group with Central Competence Services (IT, eCommerce, Customer Experience, Merchandising, Supply Chain Planning and Finance) in France, Poland and The Netherlands.

Altogether, driven by our common strive for passion, excellence, respect and agility, we are constantly looking to innovate and evolve so that our employees, customers and business continue to grow and develop. We believe in a culture that inspires our employees to be the best they can be. Through a perfect blend of people, technology and our corporate social responsibility strategy, we commit to deliver a Great Working Day for all.