Manager - Web Analytics

We're seeking a Web Analytics Supervisor to join us. Reporting to the Global CX and Digital Intelligence Director, you'll lead a team focused on enhancing our brands' online presence and customer experience. Your role involves collaborating with various departments to leverage data-driven insights for our web and mobile platforms.

Your Responsibilities:

Leadership and Team Management:

• Lead and support a team of 6 web analysts, fostering a collaborative and innovative environment.
• Set team goals aligned with business objectives.

Strategic Vision and Roadmap Development:

• Develop a comprehensive analytics strategy to drive informed decision-making.
• Propose project roadmaps for tool and process implementation.
• Conduct competitive analysis to refine strategies continuously.

Advanced Analysis and Reporting:

• Analyze customer journeys to enhance user experience.
• Conduct diverse analyses including A/B testing and experience targeting.
• Build strong relationships with cross-functional teams.
• Present findings and recommendations to stakeholders effectively.

Collaboration and Communication:

• Work closely with marketing, product, and IT teams to integrate analytics into decision-making processes.
• Translate data insights for non-technical stakeholders.

Tool Implementation and Optimization:

• Oversee implementation and configuration of analytics tools.
• Continuously optimize tools and processes for efficiency and accuracy.

Key Performance Indicators:

• Demonstrate measurable impact on consumer engagement, revenue, and experience.
• Drive efficiencies in products and development processes.
• Use qualitative and quantitative insights to optimize products.

Qualifications:

• Over 9 years of analytics experience in agency or advertiser settings.
• Proficiency in analytics tools such as Google Analytics 4, Firebase, and Google Tag Manager.
• Strong skills in Power BI and AB testing tools.
• Analytical mindset with a grasp of technical and business issues.
• Excellent communication and teamwork abilities.
• Fluency in English required.

Perks:

• Employment contract with remote work flexibility.
• Private medical care and additional social benefits.
• Opportunities for international experience and professional growth.
• Comfortable working environment that values your dedication.