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Digital marketing specialist
Other

Digital marketing specialist

Kraków
Type of work
Undetermined
Experience
Mid
Employment Type
Permanent
Operating mode
Office

Tech stack

    Twitter Ads

    master

    Bing Ads

    master

    Facebook ADs

    master

    HotJar

    advanced

    Ahrefs

    advanced

    WordPress

    advanced

    Tilda

    advanced

    SEO

    advanced

    Additionally

    advanced

    Amazon Ads

    advanced

Job description

Online interview
Digital marketing specialist/Growth hacker
 
Your responsibilities will include:
 
·        Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation, etc. to drive traffic to digital channels
·        Identifying, developing & optimizing growth channels to drive revenues growth
·        Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
·        Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
·        Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
·        Planning and executing initiatives to reach the target audience through different channels
·        Working closely across teams with other teams to share ideas, feedback & present results
 
Key Requirements:
 
·        At least 1-year of experience as a Growth Hacker. 4 years of experience in Digital Technologies.
·        Work with analytics software: GA, Hotjar, Ahrefs, and others.
·        Ability to create websites and landing pages on WordPress, Tilda, or others.
·        Good knowledge of SEO. Ability to quickly rank and work with keywords. Proven past performance cases are required.
·        Google ADs, Facebook ADs at least. Additionally, Twitter Ads, Bing Ads, Amazon Ads, and other platforms are welcome.
·        Ability to work with Photoshop, Canva, and other graphic editors.
·        SMM campaigns experience.
·        Website efficiency and conversion rate optimization experience.
·        E-mail marketing experience.
·        Experience in any of the other marketing channels would be a plus.
·        English C1, Polish C1