Digital marketing specialist/Growth hacker
Your responsibilities will include:
· Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation, etc. to drive traffic to digital channels
· Identifying, developing & optimizing growth channels to drive revenues growth
· Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
· Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
· Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
· Planning and executing initiatives to reach the target audience through different channels
· Working closely across teams with other teams to share ideas, feedback & present results
Key Requirements:
· At least 1-year of experience as a Growth Hacker. 4 years of experience in Digital Technologies.
· Work with analytics software: GA, Hotjar, Ahrefs, and others.
· Ability to create websites and landing pages on WordPress, Tilda, or others.
· Good knowledge of SEO. Ability to quickly rank and work with keywords. Proven past performance cases are required.
· Google ADs, Facebook ADs at least. Additionally, Twitter Ads, Bing Ads, Amazon Ads, and other platforms are welcome.
· Ability to work with Photoshop, Canva, and other graphic editors.
· SMM campaigns experience.
· Website efficiency and conversion rate optimization experience.
· E-mail marketing experience.
· Experience in any of the other marketing channels would be a plus.
· English C1, Polish C1