Web Analyst
Analytics
Web Analyst
IT Kontrakt powered by Avenga
Warszawa
Type of work
Undetermined
Experience
Mid
Employment Type
B2B
Operating mode
Office
Tech stack
Google Analytics
English
Google Tag
Data Studio
UTM
Power BI
Job description
Online interview
Main Responsibilities:
- Owns, Execute and manage the web data analytics strategy that focuses on tracking and reporting against website journey metrics, including interaction events and conversions
- Provide platform-based insights and proactive recommendations for site enhancements
o Find solutions to business needs (finding new apps, update GA, GTM settings etc.), develop and manage detailed business and functional requirements
o Research site speed & optimization ideas, code cleanup possibilities, based on KPIs - Own and operate web analytics function across: Google Analytics, Adwords, Search Console, DataStudio, Semrush, SFMC etc.
o Quantitative data analysis using Google Analytics/Data studio - Create & manage reports in Google Analytics, Data Studio, Databox, spreadsheets etc.
- Analytics tools know how
- Manage GTM settings: creating and publishing tags for different scenarios: link tracking, YouTube video plays tracking, conversion pixels, UTM, FB Pixels etc
o Manage GA settings: filters, Enhanced ecommerce, referral exclusions, analysis of the data
o Maintain documentation on how to tag and measure performance and conversion across websites, apps, themes, dashboards, reports etc.