Senior Data Analyst, Marketing
Analytics
Senior Data Analyst, Marketing
Kraków
Type of work
Undetermined
Experience
Senior
Employment Type
Permanent, B2B
Operating mode
Remote
Tech stack
SQL
Tableau
Google Analytics
Google DataStudio
Google BigQuery
Job description
Online interview
OVERVIEW
The Senior Marketing Analyst will assess the performance of acquisition, engagement, and conversion marketing activities and make recommendations for optimization. This is an exciting opportunity to join a newly formed marketing team and develop KPIs, reports, attribution methods, and marketing strategies from scratch.
KEY RESPONSIBILITIES
- Work with digital performance marketer to develop reports for paid search and social media marketing campaigns
- Work with customer engagement marketing manager to develop reports across email, push notifications, SMS, on-site, and in-app marketing campaigns
- Work with customer engagement marketing manager and data engineers to ensure marketers have access to user data needed for segmentation and targeting
- Work with customer service team to develop reports on customer feedback and customer service activity/efficiency
- Work with finance to forecast subscription volume and revenue and build reports for subscriber retention and LTV
- Develop attribution model across organic and paid, web and mobile app, online and offline, upper funnel and lower funnel channels
- Develop attribution model for TV advertising
- Develop high-level reporting across platforms and countries
- Analyze conversion funnel
- Analyze user segments to determine appropriate level of segmentation and customization for different user groups: students, parents, and teachers
- Synthesize data to make recommendations for optimization
SUCCESS FACTORS
Experience
- Required
- 3+ years of experience across channels and platforms: organic and paid, web and mobile app, online and offline, upper funnel and lower funnel channels
- Preferred
- Consumer subscription experience
Attributes
- Attention to detail
- Self-motivated
Skills and systems
- Analytical skills: drawing conclusions from data and proposing recommendations
- Strong communication and presentation skills
- Fluent English (verbal and written)
- SQL
- Tableau
- Google Analytics 360
- G-Suite
- Google DataStudio preferred
- Google BigQuery preferred
- Some statistical knowledge and R preferred
ADDITIONAL DETAILS
Location: Kraków or remotely from Poland / Barcelona or remotely from Spain
Some of our benefits (slightly varies depending on the location):
- Flexible working hours
- Personal development budget 800$ per year + unlimited time off policy for participation in conferences and workshops and access to an online learning platform with courses from Udemy, Harvard Manage Mentor and many others
- Fully paid private health care packages for you and your family (dental care included) provided by Luxmed
- Fully paid life insurance provided by Warta
- Multisport Plus card
- Access to the Mental health Helpline – providing virtual support of external psychologists, psychotherapists, and coaches
- AskHenry services – personal concierge services to help you to settle your everyday matters (like Ikea shopping or shoemaker visit)
- Possibility to join one of our Employee Resource Groups and initiatives (Inclusion Council, Ladies at Brainly, Brainly Cares)
- If needed, additional budget for work remote work accessories
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