Creative Director

What we're looking for

• Exceptional creative taste

• Experience managing creative partners or agencies

• Understanding of performance marketing

• Based in Warsaw, on-site work

• Experience at a high-growth startup or creative studio

About the role

We are looking for a Creative Director to join the Growth team at Zeta Labs and own the creative thinking behind everything we put out — ads, organic content, landing pages, and beyond. This is not a production role. You will not be editing timelines or color-grading footage. Your job is to think, research, brief, and script — then make sure the people executing (internal team and external partners) deliver work that is sharp, differentiated, and performs.This role demands:- High IQ — complex strategic thinking, pattern recognition, connecting dots others miss- Excellent creative taste — you set the bar, not follow it- High agency — you move fast and do not wait to be told what to do- Huge ambitions — you want to build something people rememberWhat you will do:Briefing content:- Write detailed, opinionated creative briefs for every asset — paid ads, organic videos, landing pages, case studies- Define the concept, angle, hook, structure, visual direction, and success criteria before anything goes into production- Ensure every brief starts from a clear hypothesis about what it needs to prove and who it needs to moveManaging external partners:- Own the relationship with external creative agencies, freelance editors, motion designers, and content producers- Run the feedback loop — review output, give precise notes, hold the quality bar- Build a system where external partners can deliver consistently without needing to be micromanagedResearch:- Maintain a deep, constantly updated understanding of the competitive landscape, adjacent tools, and creative trends across B2B, SaaS, and AI- Study what the best companies and creators are doing — not to copy, but to understand the underlying patterns- Turn research into actionable creative inputs: hooks, angles, formats, references, positioning insightsScripting:- Write scripts for video ads, product demos, organic content, and sales enablement- Strong instinct for pacing, hooks, clarity, and emotional structure- Every script should have a clear reason to exist — not filler, not "content for content's sake"How you will know you are succeeding:- Creative output has a clear point of view — it does not look or sound like every other SaaS company- External partners ship work on time and on brief without constant back-and-forth- Ad performance improves because the ideas are sharper — not because we are spending more- The team stops guessing what to make next — there is always a backlog of strong, well-reasoned concepts ready to go- People inside and outside the company start saying "the creative is really good". They start copying your ads.Who you are:- You have exceptional creative taste and can articulate exactly why something works or does not- You think in systems — not just single assets, but how concepts connect, iterate, and compound- You are deeply curious and do research without being asked- You write well — briefs, scripts, feedback, and strategy docs are all sharp and clear- You have managed creative partners or agencies and know how to get great work out of people- You understand performance marketing well enough to connect creative decisions to business outcomes- You have strong opinions about what good advertising looks like — especially in tech and SaaS- You are comfortable with high autonomy and high standards- You have high agency — you do not wait for permission or instructions to move things forward- You are based in Warsaw and happy to work on-site with the teamNice-to-haves:- Experience at a high-growth startup, performance agency, or creative studio focused on tech- Background in copywriting, brand strategy, or creative direction- Familiarity with paid social (Meta, Google) creative best practices- Experience building creative systems or testing frameworks from scratch- You have a portfolio, reference library, or swipe file that makes people say "how did you find all this"Why join:- Own the creative brain of a company that is scaling fast with real product-market fit- Work directly with the Co-Founder on creative strategy — not buried under three layers of management- Shape how the world sees Viktor and Jace from the ground up- Stock options included — you share in the upside- Learning budget and team offsites- If you deliver in this role, the scope only grows — Creative Director is the natural next stepInterview process:1. Online screening call with an external recruiter.2. Creative deep dive — portfolio walkthrough, taste discussion, and a live briefing exercise.3. Take-home task — write a creative brief and scripts for a real campaign we are planning.