Salesforce (Marketing) Tech Lead

Note: The role requires US time zone alignment (1:00 pm - 8:00/9:00 pm CET)

We are seeking a Salesforce Tech Lead with deep expertise in Salesforce Marketing Cloud Next, Data Cloud, and Account Management principles. This role combines strategic solutioning with hands-on execution, ensuring our marketing technology stack supports account-based marketing (ABM) and B2C engagement strategies.

You will partner with marketing, sales, and IT teams to design scalable solutions, optimize marketing automation, and execute campaigns leveraging Data Cloud-powered personalization.

Key Responsibilities

Strategic & Solutioning

• Act as the subject matter expert for Salesforce Marketing Cloud Next and Data Cloud.

• Design account-based and B2C marketing solutions leveraging Salesforce capabilities.

• Define data architecture, identity resolution, segmentation, and personalization strategies using Data Cloud.

• Collaborate with stakeholders to align marketing technology with account management processes.

Operational & Execution

• Build and manage journeys, automations, and personalization in Marketing Cloud Next.

• Execute ABM and B2C campaigns across email, SMS, and digital channels.

• Ensure data synchronization between Salesforce CRM, Data Cloud, and Marketing Cloud.

• Monitor campaign performance and optimize engagement and conversion.

Qualifications

• 5+ years in marketing technology roles, with 3+ years hands-on experience in Salesforce Marketing Cloud.

• Strong understanding of Data Cloud features (data modeling, identity resolution, segmentation).

• Knowledge of Account Management and ABM strategies, plus experience in B2C marketing.

• Proficiency in SQL, AMPscript, HTML/CSS, and automation workflows.

• Ability to translate business requirements into technical solutions.

• Excellent communication and stakeholder management skills.

Preferred Qualifications

• Salesforce Marketing Cloud and/or Data Cloud certifications.

• Familiarity with APIs, ETL tools, and integration frameworks.

• Experience in global marketing operations and compliance standards.