SEO Specialist

Tasks

• Design and execute SEO and GEO strategies aligned with business goals and the evolving AI-search landscape

• Optimize content and website structure for classic search engines and generative AI models (LLMs, AI Overviews,conversational search)

• Conduct keyword research, search intent analysis, and topic gap analysis across traditional and AI-powered search results

• Monitor and optimize technical SEO (site health, indexability, Core Web Vitals) using tools such as Screaming Frog or Semrush

• Analyze traffic, user behavior, and conversion paths using GA4, Google Search Console, GTM, and Looker Studio

• Translate data into clear insights, recommendations, and actionable improvements

• Collaborate with content, development, and design teams to improve visibility, relevance, and conversion

• Track trends in AI search, GEO, and LLM behavior, testing new approaches and recommending innovations

• Plan, execute, and optimize a link building strategy focused on authority, relevance, and long-term SEO value

Must have

• 3+ years of experience in digital marketing

• Strong knowledge of SEO principles

• Strong hands-on experience in SEO (technical, on-page, and content optimization)

• Solid analytical mindset with the ability to interpret data

• Excellent command of English (C1)

• Advanced knowledge of GA4, Google Search Console, and Google Tag Manager, Screaming Frog, Semrush

• Experience in traffic analysis, conversion tracking, attribution models, and reporting

• Proven ability to conduct search intent analysis and keyword research

• Experience working with SEO audits, technical reports, and optimization recommendations

• Understanding of how AI models impact content visibility and discoverability

• Ability to work independently and take ownership of SEO/GEO initiatives

Nice to have

• Experience with GEO (Generative Engine Optimization)

• Familiarity with A/B testing, CRO, and user behavior analysis (heatmaps, session recordings)

• Experience optimizing content for thought leadership, long-form expert content, and topical authority

• Knowledge of Looker Studio / Data Studio for advanced reporting and dashboards

What do we offer?

• ambitious, creative, talented & highly experienced team

• contributing to projects for clients all over the world

• flexible working hours and a possibility to work remotely

• private health insurance, MultiSport Card, HearMe platform and other goodies

• chillout room with table soccer, ping-pong, and PS5 console