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  • B2B Product Marketing Manager

    B2B Product Marketing Manager

    Warszawa
    Type of work
    Full-time
    Experience
    Mid
    Employment Type
    Permanent, B2B
    Operating mode
    Hybrid
    LeverX

    LeverX

    LeverX consists of two divisions: LeverX and Emerline. LeverX is an SAP Global Strategic Supplier with 20+ years of close collaboration with SAP. Emerline develops web and mobile solutions for businesses from Western Europe and the USA.

    Company profile

    Tech stack

      Marketing

      master

      B2B

      master

    Job description

    Online interview
    Friendly offer

    LeverX is looking for a B2B Product Marketing Manager for our product DataLark. DataLark is a SAP-centric zero-coding data management platform that helps businesses streamline data migration and integration processes. Using its extensible plugins and analytical tools, you can automate all ETL operations and orchestrate across all of your systems to drive better business decisions.


    REQUIREMENTS


    • Confident self-starter, able to work independently as well as with cross-functional partners and senior management teams;
    • 3+ years' experience in B2B product promotion or similar role with transferable skills;
    • Proven success in implementing product marketing strategies such as product positioning and sales enablement;
    • Knowledge of project management software such as Jira is a plus;
    • Ability to apply a data-driven approach to lead generation activities;
    • Excellent written and spoken English.


    RESPONSIBILITIES


    • Messaging development: creating compelling messages that resonate with the target audience;
    • Product positioning: defining how a product stands out in its market and communicating its unique value proposition;
    • Market research: analysing market trends to better understand customer needs and position the product effectively;
    • Go-to-market strategy: developing, planning and coordinating with sales, marketing and other departments to ensure a cohesive effort;
    • Execution: implementing and managing marketing tools and campaigns to generate new qualified leads;
    • Performance analysis: monitoring product performance and marketing campaign effectiveness to optimise strategies;
    • Manage the team of copywriters, designers and developers to conceptualize and create engaging content;
    • Sales enablement: providing sales teams with the tools and training to sell the product effectively.

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