DTC Online Analyst

Responsibilities:

• Prepare detailed business analyses and monthly reports evaluating online sales performance.
• Collaborate closely with Groupe SEB's internal DTC online departments across 22 European markets to gather necessary data for comprehensive reporting.
• Create insightful reports and analyses covering key Direct-to-Consumer (D2C) metrics such as Traffic, Average Order Value (AOV), and Conversion Rate, while proactively monitoring performance.
• Conduct comprehensive market analyses across diverse areas including Digital Shelf, CRM initiatives, paid advertising campaigns (PAID), product availability (Out-of-Stock analysis), and other relevant domains.
• Support local markets in validating sales forecasts and managing product availability.
• Perform ad hoc analyses, benchmarking, validating new business projects, and assessing their potential impact.
• Work collaboratively with local European teams to optimize D2C strategies.
• Participate actively in various e-commerce projects and initiatives aimed at driving digital growth.

Requirements:

• Proven experience in business analysis, e-commerce, or digital marketing.
• Availability and willingness for frequent international travel.
• Fluent in English, with confidence to operate daily in an international, multicultural environment.
• Strong proficiency with analytical tools such as Excel, Google Analytics, Power BI, and Tableau.
• Demonstrated ability to understand complex business requirements and translate them into effective technical solutions.
• Excellent communication and teamwork skills, coupled with a proactive approach to sharing knowledge and experience.
• Independent problem-solving skills and a proactive attitude.
• Ability to interpret complex datasets and derive meaningful business insights.
• Comfortable working in a dynamic, fast-paced environment involving collaboration with multiple stakeholders.
• Familiarity with process automation tools and experience in Business Intelligence projects is considered a strong advantage.

We offer:

• Sport activity funding
• Private medical care
• Life insurance
• Discounts on company products and services
• Integration events

About Groupe SEB Polska:

Groupe SEB Polska is a part of one of the leading retailers in Poland, specializing in home appliance solutions from brands like Tefal, Krups, WMF, and Rowenta. The company operates with a philosophy of DBAM (care) – creating an environment where passionate professionals and visionaries thrive daily.

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