ABM&Prospecting Specialist

We have been providing IT outsourcing and project services for over 19 years. As a trusted partner, we have served clients in various industries across Poland and the rest of Europe. Although our focus has primarily been on Poland, we recently expanded our reach to include other European markets. 

Join Our Team as an ABM & Prospecting Specialist!

In this role, you will be responsible for strategic prospecting, personalized outreach, and lead generation, working closely with sales and marketing teams to drive business growth. If you have experience in account-based marketing (ABM), lead research, and outreach strategies, we’d love to hear from you!

Our Expectations:

• University degree in Marketing, Management, Economics, or a related field
• A minimum of 3 years' experience in B2B marketing, prospecting, sales, or key account management
• Experience using marketing automation tools (e.g. HubSpot, Salesforce)
• Experience in targeting, segmentation, and lead generation
• Ability to develop and implement strategies for acquiring quality marketing leads
• Knowledge of English at a minimum B2 level
• Interpersonal skills and collaboration abilities
• Strong communication skills and customer-oriented mindset
• Strong analytical and strategic thinking
• Creativity and attention to detail
• Effective time management

Nice to have skills:

• Experience in the IT industry
• Certifications in digital marketing, marketing automation, ABM (Account-Based Marketing), or customer relationship management (e.g. Google Analytics, HubSpot, Salesforce)

Key Tasks:

Prospecting and Acquiring New Customers:

• Use tools like Cognism to prospect, enrich, and acquire contacts.
• Create personalized and scalable contact sequences via email, LinkedIn, and other channels.

Nurturing Marketing Qualified Leads (MQLs):

• Develop strategies for acquiring high-quality MQLs with high conversion potential.
• Achieve a conversion rate of 25% from MQL to Sales Qualified Lead (SQL).
• Use HubSpot and Salesforce to track leads through the funnel and manage campaign performance.
• Set up workflows for lead nurturing and scoring in HubSpot.

Create and Implement an ABM Strategy:

• Understand identified potential ABM clients and design targeted ABM campaigns.
• Coordinate personalized outreach to high-value prospects, including customized content and offers.

Collaborate with Sales and Marketing Teams:

• Ensure alignment with sales teams on ideal customer profiles and prospect qualification criteria.
• Work with marketing teams to create targeted content for ABM campaigns (e.g., case studies, testimonials).

Analyze and Optimize Operations:

• Monitor KPIs such as MQL to SQL conversion rates, campaign effectiveness, and pipeline growth.
• Report on lead generation and ABM campaign performance and make data-driven adjustments as needed.