Mobile User Acquisition Specialist

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage, and US Legal Forms - serve over hundreds of millions of  users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines. 

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

Join airSlate as a Mobile User Acquisition Specialist and help drive growth for our mobile apps. You’ll plan and run campaigns, optimize performance, and collaborate with product, brand, and analytics teams to reach and engage users worldwide.

What you'll do:

• Launch and scale mobile advertising campaigns, including keyword generation, brief creation, and coordination with developers and content teams.

• Monitor core performance metrics (traffic, conversions, CPA/CAC) to ensure campaigns meet both KPI and OKR targets.

• Run systematic experiments: build hypotheses, execute tests, and deliver clear, data-backed insights through regular reporting.

• Conduct ongoing research and competitive analysis to identify new growth opportunities and areas for optimization.

• Collaborate closely with internal partners (brand, product, analytics) and maintain productive relationships with Apple, Google, Microsoft, and other external platforms.

• Lead ASO efforts: update app store listings, optimize metadata, track keyword rankings, and run A/B experiments in the App Store and Google Play.

  
  

What you'll need:

• 2+ years of hands-on experience with Google Ads.

• 3+ years managing Apple Search Ads campaigns.

• Practical experience with mobile analytics systems such as Firebase and Appsflyer.

• Solid understanding of attribution models, measurement frameworks, and conversion tracking.

• Experience with A/B testing.

• Proven ability to manage and optimize monthly budgets of $50K+.

• Bachelor’s degree in Marketing, Business, or a related field preferred.

• English: Upper Intermediate (B2+) or above.

  
  

Nice to have:

• ASO expertise (keyword research, metadata optimization, competitor analysis across the App Store and Google Play).

What we offer

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience,  plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.