Product Manager

Our Platform Product Management team focuses on advancing ActiveCampaign's differentiation in automation, data, and AI to provide powerful, intelligent marketing solutions for businesses worldwide.

As a Product Manager in the Platform Product Management group, your primary focus will be on building and enhancing our platform's capabilities, with a special emphasis on automation, data-driven decision-making, and AI-powered features. Specific projects and team areas will be flexible based on business priorities, so you will have the opportunity to adapt your focus to the most critical initiatives at any given time.

This role will collaborate closely with engineering, design, marketing, and data teams, ensuring seamless product development while maintaining a laser focus on delivering value to our customers. Your work will directly impact ActiveCampaign’s ability to deliver innovative, AI-driven, and data-rich experiences that set us apart in the market.

What your day could consist of:

• Leading Teams: Guide 1-2 cross-functional teams through the entire product lifecycle, from ideation to execution, driving collaboration and aligning efforts to company-wide goals.
• Building Automation & AI Capabilities: Develop and launch new platform features that enhance automation, data integration, and AI-driven insights, further differentiating ActiveCampaign in the market.
• Customer-Centric Problem Solving: Engage with customers to understand their business challenges, leveraging automation, data, and AI to provide impactful, scalable solutions.
• Experimentation & Data Insights: Work with data and analytics teams to define KPIs, run experiments, and measure product performance, ensuring features are continuously improved.
• Collaborating Across Teams: Partner with engineering, design, sales, and customer success teams to ensure seamless product development and successful launches.
• Strategic Product Planning: Work with other product leaders to develop long-term product roadmaps and prioritize features that enhance ActiveCampaign’s core platform and automation capabilities.
• Competitive Analysis & Market Trends: Monitor industry trends in automation, data, and AI, providing competitive analysis to ensure our platform remains ahead of the curve.

What is needed:

• 3+ years of experience in product management, with a focus on platform or B2B SaaS products; marketing or adjacent SaaS preferred.
• Expertise in automation, data platforms, and AI-driven product development.
• Experience managing 1-2 teams through the planning and execution of complex product initiatives.
• Strong business acumen and experience building business cases and developing hypotheses for platform product features.
• Strong project management skills with an ability to work cross-functionally and align teams toward shared goals.
• A passion for building innovative products that empower customers to leverage data and AI to drive their success.

You are a strong fit if: 

• You are great at shipping great products that drive impact
• You are passionate about building platform capabilities with a deep understanding of automation, data, and AI-driven products.
• You have experience leading product teams and are skilled in managing complex projects with multiple stakeholders.
• You have a strong technical background and intuition for creating great customer experiences while leveraging platform capabilities like APIs and integrations.
• You thrive in a dynamic, fast-paced environment, able to navigate ambiguity while maintaining focus on delivering customer value.
• You can balance hands-on execution, driving initiatives from ideation through to measurable results.
• You have a strong entrepreneurial spirit and an ownership mindset, ready to shape the future of ActiveCampaign’s platform.
• You are a great communicator who can distill complex technical concepts into clear and actionable insights for diverse stakeholders.