Our story

As a student in London in the 1980s, Ismail Ahmed needed to send money home to his family in East Africa. Every transfer meant a long journey to an agent who charged a small fortune in fees. In 2010, he decided to try to make a difference in an industry that supports millions of people exactly like him.

Ismail’s vision, to help people like him improve the lives of those they care about, is at the heart of everything we stand for today.